Valhalla, the blockchain-based PlayToEarn MMORPG by Floki, has partnered with the Hong Kong International Cricket Six to make significant strides in integrating blockchain technology in sports. The collaboration will further strengthen the long-awaited return of Cricket Six, which will be held from November 1 to November 3 after a seven-year hiatus. Held at Tin Kwong Road Recreation Ground, the event spotlights teams from around the world in an action-packed, high-energy cricket format. Valhalla’s involvement aims to attract cricket fans while promoting the PlayToEarn model, highlighting the growing synergy between blockchain gaming and traditional competitive sports.
Established in 1992, the Hong Kong International Cricket Six has captivated audiences with its fast-paced matches and star-studded line-up. Over the years, it has established itself as cricket’s premier event, hosting legendary cricketers such as Sachin Tendulkar, MS Dhoni, Shane Warne and Sanath Jayasuriya. By working with Cricket Six, Valhalla highlights the growing convergence of sports and blockchain gaming, bringing innovation to tournaments and aligning with the excitement and competitive spirit inherent in both disciplines.
Valhalla leader Brown Whale expressed optimism about the partnership, noting that the tournament’s vibrancy aligns well with Valhalla’s mission to foster innovation and unity in the gaming industry. He highlighted that this collaboration provides an opportunity to connect with cricket enthusiasts and demonstrate how blockchain-powered PlayToEarn technology can enhance both entertainment and competitiveness. Valhalla’s role in Cricket Six signifies a broader ambition to bring blockchain technology to mainstream audiences through familiar and loved platforms such as sports.
Extensive media coverage will strengthen the tournament’s global reach, with Star Sports Network broadcasting the event worldwide. Viewers in India will be able to watch via Fancode, India’s leading sports streaming platform, making the event more accessible to fans and bridging the gap between sports and blockchain-based gaming. This increased visibility underscores Valhalla’s commitment to leveraging the universal appeal of sports to introduce blockchain concepts to new demographics and reach a broader audience.
On the ground, branding plays a key role in raising the profile of both Valhalla and Cricket Six. Key advertising placements such as boards around the ground, midwicket logo mat and presentation backdrop will ensure both brands are prominently displayed throughout the tournament. The brand strategy aims to increase awareness among cricket fans while highlighting the role of blockchain technology in transforming traditional sporting events.
The 2023 edition of Cricket Six will see 12 teams divided into four groups and the competition is set to intensify. In Group C, India, led by Robin Uthappa and Kedar Jadhav, will take on Pakistan and UAE. Group A includes teams from New Zealand, South Africa and hosts Hong Kong. Meanwhile, England, Australia and Nepal will play in Group B, while Sri Lanka, Bangladesh and Oman will form Group D. The top two teams from these groups will advance to the quarterfinals for an exhilarating three-game, 29-game schedule. day to day.
This partnership between Valhalla and Cricket Six not only enhances the overall tournament experience, but also highlights the growing role of blockchain technology in bridging sports and gaming. This collaboration showcases the potential of blockchain to add value to the sports industry and offers a glimpse into the future of entertainment where gaming, technology and traditional sports intersect seamlessly.