Kamala Harris’ presidential campaign is spending more than $4.9 million to air the 30-second ad on TV stations in battleground states, according to AdImpact.
Here we will introduce you to this ad, its accuracy and important points.
on the screen
The ad opens with a series of close-up shots of former President Donald J. Trump’s sweaty face.
It then shows a copy of Project 2025, a policy blueprint for the conservative presidential administration created by many of Trump’s allies. Trump has sought to distance himself from some of the radical policies outlined in the document, but Democrats say many align with his own positions.
The screen shows images of Americans who the ad claims will be harmed by the Trump administration. They include families with children, elderly couples anxiously paying bills, and young women and their partners talking to doctors. We also see neoclassical-style banks that represent the people receiving support: the ultra-wealthy.
The spot ends with a dark and eerie image of Trump.
script
narrator:
“Donald Trump has made many promises, but one thing is certain: If he wins, he will ignore all checks on presidential power. It’s all part of Trump’s Project 2025 agenda. What does that mean for you? More cuts to Social Security and Medicare. And a state abortion ban that puts women’s health at risk. Trump’s second term will be freer, more volatile, and more unrestrained.”
accuracy
The ads tend to conflate Trump’s policy proposals with Project 2025, an initiative led by the conservative Heritage Foundation, and use catchy phrases to describe his policies.
Trump denied that he knew anything about Project 2025.
Still, there are many similarities between Project 2025’s policy proposals and those proposed by his campaign, and the ad broadly captures what kind of impact they could have.
When it comes to groceries, both liberal and conservative economists say Trump’s pledge to impose tariffs on food imports and deport illegal immigrants, many of whom work in agriculture, has led to higher store prices. It is said that it may lead to.
Trump signaled early in his campaign that he was open to cutting and privatizing Social Security, a deeply unpopular position that he later backtracked on. He recently said he wants to eliminate taxes on Social Security income, a potential benefit for older Americans. Trump has promised to protect Medicare from cuts, but Project 2025 has called for changes to the program, including repealing a Biden administration law that allows the government to negotiate prescription drug prices with drug companies. There is.
Trump also vowed to extend the 2017 tax cuts that benefited the wealthy. And although his campaign now says he would veto a nationwide abortion ban, he frequently supported such legislation during his time in the White House.
takeout
The ad formed part of Ms Harris’ closing argument, in which Mr Trump criticized right-wing authorities who impoverished middle-class lives, threatened access to abortion and sided with billionaires against working people. It’s about being a believer.
As the campaign enters its final stages, Harris is working to push Trump front and center in her message and remind Americans why they voted to remove Trump from office in 2020.
In doing so, Project 2025 became a stand-in for his policies. “Can you believe they documented it?” Harris often asks the audience at her rallies with a laugh. Much of the roughly 900-page plan details radical overhauls of the executive branch, with Democrats focusing on the least popular provisions.
Ultimately, the ad emphasizes what the Harris campaign believes are two of its most effective arguments: the economy and abortion.
The first argument is defensive, as many voters blame Biden for high prices and wages not keeping up. The ad attempts to counter that sentiment by arguing that the problem will only get worse under Mr. Trump.
The second shows Harris’ camp going on the offensive. Protecting or expanding access to abortion led to unexpected victories for Democrats, even in red states. Harris hopes that voters who care about abortion rights, especially women, will turn out to vote on Election Day.
