October 29, 2024, 10:56 am | Written by Ricky Green | No comments
Project agencies GPJ and DARKHORSE this week announce Binance Blockchain Week Dubai 2024, producing the largest ever flagship event for Binance, the world’s leading cryptocurrency ecosystem. This industry-leading symposium, bringing together the brightest minds in Web3, blockchain, cryptocurrencies and decentralized finance, will take place on October 30 and 31, 2024 at the iconic Coca-Cola Arena in Dubai.
“We are excited to partner with DARKHORSE and GPJ to host the biggest Binance Blockchain Week to date,” explains Rachel Conlan, Binance Chief Marketing Officer. “Both institutions share a vision to deliver a truly unique event that accurately reflects the transformative power of these technologies as we explore what the future holds.”
DARKHORSE, the creative, brand experience, PR and social agency, and GPJ, the world’s leading experiential marketing agency, frequently collaborate across a project roster of 16 agencies, 45 offices and 2,300 creative alliances. there is. Founded in New Zealand over a decade ago, DARKHORSE now has offices across Asia-Pacific, and GPJ is present in these markets and in cities in Europe, America, South America, the UK and India.
“There is a very strong synergy between the project institutions and we are excited to demonstrate this once again as GPJ and DARKHORSE come together to host Binance Blockchain Week Dubai 2024,” said Co-Founder of DARKHORSE said Mike Hewitt, CEO. “We have built on our collaboration in producing BBW Istanbul 2023 and launching Binance Clubhouse Dubai at TOKEN2049 earlier this year to deliver a truly unique and immersive experience.”
For this project, the agency partnership was tasked with event production and management for the main event featuring 50 sponsors, 3 stages and 160 speakers, as well as multiple secondary events including a media reception and official after-party. I am. GPJ and DARKHORSE will also manage on-site studios for live content production for global and local social channels and interviews with key speakers, leaders and media. Additionally, our agency partnerships have resulted in large-scale OOH campaigns.
Themed “Momentum,” this year’s event attracted more than 3,500 guests, both seasoned professionals and newcomers, and brought together 160 of the industry’s most influential and dynamic leaders for a thought-provoking session. Exchange ideas through keynote speaker sessions, exhibitions, and events. Immersive workshop. This is the first time the event has been held in the UAE since 2022, further cementing Dubai’s reputation as a global Web3 innovation hub.
Binance Blockchain Week Dubai 2024 will be held on October 30th and 31st, 2024. For a complete schedule, tickets and other information, please visit binanceblockchainweek.com.
