US-based cryptocurrency exchange Coinbase is now the official cryptocurrency platform and blockchain partner of the NBA’s Golden State Warriors and their home court, Chase Center.
The NBA said in a statement that the deal will give Coinbase a prominent position at Chase Center, making the company’s brand more visible on-air and in the arena.
The partnership will provide fans with season-long access to on-chain experiences and limited edition merchandise, as well as additional benefits for those who sign up for a Coinbase account.
Fans attending home games against the Memphis Grizzlies on January 4th and the Milwaukee Bucks on March 20th will also have the chance to receive Warrior-themed physical and on-chain giveaways from Coinbase. .
Mike Kitts, Warriors Chief Commercial Officer, said:
“Using blockchain technology to build fandom continues to be an area of opportunity for us, and we have partnered with Coinbase to create a unique platform for fans, whether they are at Chase Center or watching from home. We are excited to continue delivering experiences.”
The Golden State Warriors previously partnered with Sam Bankman Fried’s FTX, but the deal was terminated after the cryptocurrency exchange filed for bankruptcy in 2022.
The franchise and its star player Stephen Curry are currently being sued for deceptive practices to promote a now-defunct cryptocurrency exchange.
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Featured image: Shutterstock/YanaBu
