Remember the thrill of collecting movie posters and trading cards? Now, get ready for a blockbuster upgrade! Bollywood is now taking a step into the future by embracing the world of blockchain and digital collectibles. Masu. Recently, SocialFi platform RECRD and entertainment giant Shemaroo partnered to transform Bollywood blockbusters into digital goods with the help of blockchain.
RECRD and Shemaroo Partnership: A New Era for Movie Fans
Sui-backed SocialFi platform RECRD has announced a partnership with Indian entertainment giant Shemaroo Entertainment. With this partnership, Shemaroo will become a platinum member of RECRD, sharing some of the largest Bollywood movie IP and enhancing the experience of movie fans through blockchain technology.
This move by Shemaroo is futuristic and unique in the industry. Shemaroo is one of the largest owners of entertainment IP worldwide, and this partnership will transform Bollywood movies and music into digital goods.
Additionally, this partnership opens the door to new chain monetization avenues, giving fans access to unique content and a better experience with their favorite movies, so it’s a win-win for both companies and movie fans. This will be the situation.
What the RECRD and Shemaroo partnership brings to movie fans
Imagine this. You’re not just watching your favorite movie 100 times. You own part of it. RECRD and Shemaroo’s collaboration aims to transform the way we interact with Bollywood classics by turning them into unique digital collectibles. But what does this mean for the average movie fan?
Imagine having exclusive, verified clips from “Golmaal Returns” or “Jab We Met” that only you and a few other fans have. Or how about owning a limited edition digital poster of ‘Masti’ that increases in value over time? This is more than just bragging rights. It’s about being part of that blockbuster.
Bollywood meets blockchain: The big picture
This partnership is about more than just fun and games. This is a significant business move that could reshape the entertainment industry. Arghya Chakravarty, COO of Shemaroo Entertainment, believes this is a pioneering step.
“By leveraging these advances, we will be able to help viewers connect with their favorite movies in exciting and immersive ways, increasing user engagement and content monetization.”
Meanwhile, Anoir Homouh, co-founder and CEO of RECRD, highlighted the global impact:
“Our strategic partnership with Shemaroo and our expansion into India allows us to bring some of Bollywood’s most beloved IP to a global user base, while also tapping into the country’s large base of digital creators and influencers. You can monetize your content and create your own success stories.”
RECRD raises a whopping $4 million in funding
Founded by Anoir Houmou and Dominic Frazer-Imregh, RECRD recently raised $4 million in funding and is backed by notable companies including the Sui Foundation, Netflix’s Mitch Lowe, NBA All-Star Mitchell Richmond, Alphabet Fund, and DNA Fund. I am receiving support. Not only that, but we have also achieved the milestone of 1 million daily active users since our launch.
Currently, RECRD is No.1 on the Sui network and is among the top 5 DApps worldwide. Not only that, it offers creators, users, and brands several opportunities to earn money through shareable short-form content and a dynamic video response-based engagement model called REBND.
REBND and Intent NFTs are the backbone of the platform’s features, helping content creators and freelancers make money by converting their work into digital assets that can be bought and sold. It also gives advertisers a better way to reach their audiences and get more value from their ads. With all these features and DeFi integration, they are now aiming to disrupt the $250 billion creator economy.
conclusion
The partnership between Shemaroo and RECRD is more than just a regular cash-grab collaboration, it is a futuristic and visionary approach to converting iconic films into tradable digital assets. RECRD is changing the way we experience movies, ushering in a new era of fan engagement and content ownership.
With Bollywood’s huge global fan base and RECRD’s blockchain-powered SocialFi model, they seem to be starting a new trend and a new era called Blockchain Cinema in the future.
Also read: India plans big animation and metaverse push for films
