This week, Kiwi-based agency Darkhorse and project agency GPJ will launch the highly anticipated Binance Blockchain Week Dubai 2024, positioned as the largest ever flagship event hosted by Binance, the world’s leading cryptocurrency ecosystem. Held from October 30 to 31, 2024 at the iconic Coca-Cola Arena in Dubai, this major industry gathering will bring together the top names in Web3, blockchain, cryptocurrencies, and decentralized finance. This event promises a comprehensive exploration of current trends and future directions of these innovative technologies.
Rachel Conlan, Chief Marketing Officer at Binance, shared the organization’s enthusiasm for the partnership with Darkhorse and GPJ, saying it not only reflects the transformative nature of blockchain and Web3 technologies, but also creates a unique, forward-looking He emphasized that both institutions are aligned with Binance’s vision of creating events. The industry is waiting for it.
Project agencies combine expertise to host global events
Darkhorse’s collaboration with GPJ is a testament to Project’s extensive network of creative agencies. The network brings together more than 2,300 creative professionals across 16 agencies from 45 offices around the world. Dark Horse was originally founded in New Zealand and has grown to establish a presence across Auckland, Sydney, Singapore and Dubai. Meanwhile, GPJ operates in multiple regions across Europe, the Americas, the United Kingdom, India, and Asia. This partnership builds on previous collaborations, including the successful Binance Blockchain Week Istanbul 2023 and the recent launch of Binance ClubHouse Dubai at TOKEN2049 earlier this year.
Mike Hewitt, co-founder and CEO of Dark Horse, noted that the synergies between the project agencies are particularly strong, highlighting the collaboration between GPJ and Dark Horse at Binance Blockchain Week Dubai 2024. He emphasized that the initiative aims to create an unparalleled immersive experience for participants. He emphasized that past successes in Istanbul and Dubai have laid a strong foundation for this event and he has high expectations for a memorable and impactful experience.
A spectacular program and immersive experience under the theme of “Momentum”
This year’s Binance Blockchain Week, themed “Momentum,” will attract over 3,500 attendees, from industry veterans to newcomers interested in blockchain technology. The event combines keynotes, exhibits, and hands-on workshops, all designed to foster meaningful knowledge exchange and encourage connections between attendees. Agency partners designed an extensive program featuring 50 sponsors, three stages, and 160 speakers representing some of the most dynamic voices in the industry. Attendees can look forward to a diverse agenda that includes the main event as well as supplementary events such as a media reception and official after-party, providing ample networking opportunities.
As part of event production, Dark Horse and GPJ will oversee the creation of live content for both global and local social channels, facilitating real-time engagement with remote audiences. The partnership will also manage an on-site studio where prominent speakers, industry leaders and media representatives can participate in interviews, enhancing coverage and reach. In addition, each agency will raise awareness of the event across Dubai, reinforce the event’s theme of “Momentum” and highlight its goal of driving innovation in Web3 and blockchain. We have developed an Out of Home (OOH) campaign.
Dubai: Strengthens its position as a global Web3 hub
Hosting Binance Blockchain Week in Dubai highlights the city’s role as a growth hub for Web3 and blockchain technology. Since the last event was held in the UAE in 2022, Dubai has strengthened its position as a hub of innovation in these fields, attracting both established professionals and enthusiastic new entrants from around the world. . The 2024 event aims to contribute to this momentum by creating an environment where new ideas and advances in blockchain, Web3, and decentralized finance can flourish.
Led by Dark Horse and GPJ, Binance Blockchain Week Dubai 2024 is a groundbreaking opportunity to bring together the industry’s brightest minds to discuss progress, network and celebrate the expanding horizons of blockchain technology. It is arranged to be. This major event marks an important step in fostering the knowledge sharing and connectivity needed to power the future of Web3, while building on Dubai’s reputation as a global epicenter of blockchain innovation. I will make it firm.
