SINGAPORE, Oct. 30, 2024 (GLOBE NEWS WIRE) — Project agencies GPJ and DARKHORSE this week announced that Binance Blockchain will produce the largest ever flagship event for Binance, the world’s leading cryptocurrency ecosystem.・Announcing Week Dubai 2024. This industry-leading symposium, bringing together the brightest minds in Web3, blockchain, cryptocurrencies and decentralized finance, will take place on October 30 and 31, 2024 at the iconic Coca-Cola Arena in Dubai.
“We are excited to partner with GPJ and DARKHORSE to host the biggest Binance Blockchain Week to date,” explains Rachel Conlan, Binance Chief Marketing Officer. “Both institutions share a vision to deliver a truly unique event that accurately reflects the transformative power of these technologies as we explore what the future holds.”
Themed “Momentum,” this year’s event attracted more than 3,500 guests, both seasoned professionals and newcomers, and brought together 160 of the industry’s most influential and dynamic leaders for a thought-provoking session. Exchange ideas through keynote speaker sessions, exhibitions, and events. Immersive workshop. This is the first time the event has been held in the UAE since 2022, further cementing Dubai’s reputation as a global Web3 innovation hub.
GPJ, the world’s leading experiential marketing agency, and DARKHORSE, a pioneering creative, brand experience, PR and social agency, join forces with a project roster of 16 agencies, 45 offices and 2,300 creative alliances. We often collaborate inside. Our agency partnership with Binance is a proven experience in providing work that enhances the exchange’s events and brand reputation, ultimately deepening and expanding user engagement with Binance.
“Binance Blockchain Week Dubai 2024 was a great opportunity to build on our experience working on BBW Istanbul 2023 and launching Binance ClubHouse Dubai at TOKEN2049 earlier this year,” said Charles, APAC Chief Growth Officer for the project.・Robinson states. “It’s always refreshing to work with Binance, who are truly charting a course for the future. We can’t wait to see attendees experience this immersive event next week.”
For this project, the agency partnership was tasked with event production and management for the main event featuring 50 sponsors, 3 stages and 160 speakers, as well as multiple secondary events including a media reception and official after-party. I am. GPJ and DARKHORSE will also manage on-site studios for live content production for global and local social channels and interviews with key speakers, leaders and media. Additionally, our agency partnerships have resulted in large-scale OOH campaigns.
Binance Blockchain Week Dubai 2024 will be held on October 30th and 31st, 2024. For a complete schedule, tickets and other information, please visit binanceblockchainweek.com.
About Binance:
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, with a suite of financial products that includes the largest digital asset exchange by volume. Trusted by millions of people around the world, the Binance platform is dedicated to increasing the financial freedom of its users, and is dedicated to increasing the financial freedom of its users, including trading and finance, education, data and research, social welfare, investing and incubation, and decentralization. , and features an unparalleled portfolio of cryptocurrency products. infrastructure solutions and more. For more information, please visit https://www.binance.com.
For media inquiries, please contact Lucinda East Kennedy.
lucinda.eastkennedy@thedarkhorse.com | +64 27 886 4504
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a0a58df8-cf76-47c6-9458-3b932bb3e5fe.
