WorldCoin, the Sam Altman-backed digital identity initiative, announced a major rebrand as World and announced an ambitious goal to grow its user base to 1 billion people during its Oct. 17 keynote. Revealed the plan.
The keynote, led by co-founders Altman and Alex Brannier, got the project off the ground after announcing a series of important updates aimed at accelerating global adoption of the decentralized identity platform. brought about big changes.
This update includes the launch of World Chain, an Ethereum-secured layer 2 blockchain, and the rollout of a new version of the project’s biometric Orb device.
Accelerating growth
The rebranding underscores World Network’s evolving mission to move from its original identity verification model to a broader, decentralized network.
The platform, which currently has 15 million users, including 7 million authenticated through Orb technology, aims to dramatically increase that number, aiming to join 1 billion authenticated human users. .
Blania, who is also CEO of Tools for Humanity, said the project is currently focused on scalability and decentralization. he said:
“Today, we are taking the next big step in our mission: expanding our global network to reach 1 billion users.”
World’s new version of Orb, which scans users’ irises to verify their identity, is central to the project’s ambitions to expand its global footprint. Blania said World will triple its production capacity and expand into new countries, including flagship stores in Buenos Aires and Mexico City.
The updated orbs will be available in public spaces like cafes and even delivered on-demand, part of a broader effort to make verification more accessible. Deployment of these new orbs is planned by spring 2025.
World chain and digital identity
Alongside expanding its biometric capabilities, World has officially launched World Chain, a layer 2 blockchain built on the Ethereum network.
Blockchain is designed to support millions of users. The project recorded 15 million registrations worldwide on its first day. According to the company, this makes World Chain one of the largest human verification blockchains in existence.
The core component of the project, the World App, has been updated to version 3.0. The update allows users to manage their World ID credentials and access other services such as World Pay, a decentralized payment system, and World Chat, a messaging tool.
The app will also introduce games and a messaging system called World Chat to further increase user interest and involve more participants. Altman, who also heads OpenAI, said World aims to be the “anonymous human layer of the internet” and helps people distinguish themselves from AI actors.
He further emphasized that human identity verification is becoming increasingly important as AI continues to advance. OpenAI CEO said:
“As AI becomes more integrated into our lives, it will be important to have a layer of trusted human verification.”
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